Being a member of Russell’s audience (subliminal advertising: go, visit his blog.) for a long time I decided to become student of the Account Planning School of the Web. Though I’m not a planner but a copywriter. I didn’t manage to meet the deadline for the first assignments but then started my return to school with some stuff about maple syrup. The task was to think of five propositions for that natural sweetener. Well, here they are:
1. Makes Mondays Sundays.
2. Tops everything.
3. Made in Trees.
4. Make up the wake up.
5. The only thing Canada is famous for.
After a short discussion with famous art director Toby I left out “Mother nature’s sweetest gift” because we both thought that “Made in Trees” as a synonym for the “Made in”-thing is a better start up for the creatives. So, any comments?
By the way you may be interested in the propositions that other classmates came up with:
exitcreative
Adrian Lai
Daniel Mejia
This entry was written by , posted on Dezember 19, 2006 at 10:57 am, filed under Brands. Leave a comment or view the discussion at the permalink.
With Pascal, a great director of photography and friend, at Zoe’s.
Mandy and Anne simultaneously checking mails at nhb studio.
At the agency with the gorgeous and full-haired Toby visiting the office of my art directress Nina and me.
At home playing some FIFA Soccer 2007.
This entry was written by , posted on Dezember 14, 2006 at 11:26 pm, filed under Snaps. Leave a comment or view the discussion at the permalink.
This entry was written by , posted on Dezember 13, 2006 at 6:34 pm, filed under ☺. Leave a comment or view the discussion at the permalink.
What do you do, when you are a retarded drunk bastard walking to the toilet and thinking about taking pictures of your crown jewels to scare the underaged friends of your little sister? Yeah, you search the jackets of people having a christmas party in the same club and steal some money to get even more pissed and, well, a camera to take some pictures. So Mr. I am to much of a sissy to beat people up in a dark street and that’s why I steal the stuff when they don’t see me: I hope you bought some really bad drinks with my € 100 and I think you had approx. 5 minutes of fun with my digital camera. With empty batteries and no power supply. But I give a big and lovely “Cheers!” to you, Mr. Charity Guy, because you left € 5 for me and my credit cards. So crack open a nice, cold Bud Light Mr. Quick-Handed Braveheart and give a warm welcome to the cheerful “Thanks” I am sending to you via internet.
This entry was written by , posted on Dezember 10, 2006 at 9:30 pm, filed under ☠. Leave a comment or view the discussion at the permalink.
Ich breche schon wieder die englisch-Regel dieses Blogs, aber das wird den zwei deutschen Lesern wahrscheinlich egal sein. War in der Mittagspause draußen und hab dieses dufte Foto gemacht. Das schildert so schön meinen derzeitigen Weg. Er führt nur in eine Richtung, die Frage ist nur: in welche?
This entry was written by , posted on Dezember 4, 2006 at 4:58 pm, filed under Change. Leave a comment or view the discussion at the permalink.