So this is one of the new NIKE films for their “Make the difference” campaign. Starring Franck Ribery of Bayern Munich. A good film. Have a look at the original version:
Problem is that the German version is horrible. The voice over destroys the whole atmosphere. The tonality is absolutely wrong. NIKE is not ironic. NIKE is epic. And another thing that you might notice (if you speak German) is that they tried to translate the original voice over nearly word for word. Most times that doesn’t really make sense. You should say the same without actually copying every word. A poor job here, honestly. Could have been much better. Have a look yourself:
This entry was written by , posted on September 2, 2009 at 5:35 pm, filed under Advertising, ☠. Leave a comment or view the discussion at the permalink.
Nice short film by boondoggle.
This entry was written by , posted on Juli 17, 2009 at 4:28 pm, filed under Advertising. Leave a comment or view the discussion at the permalink.
I wanted to post this last year but didn’t find the time. When things went a bit difficult last year I found this on the website of D&AD and it cleared up the grey sky a bit. It’s always good to hear that it’s not wrong to think advertising is boring and that our work should be more than just throwing rocks at people’s heads. So I thought it would be a nice start into the new year to have Tony Davidson talking about the way he ticks and the first advertising campaign that I remember not being annoyed by, Flat Eric. The little yellow, fluffy fella was one of the reasons I finally ended up in advertising.
This entry was written by , posted on Januar 15, 2009 at 6:30 pm, filed under Advertising. Leave a comment or view the discussion at the permalink.
Now if I was an important person at the agency working for NIKE in Germany today I would camp in front of their offices and just to make them publish this tactical ad on the 12th of April this year.
This picture shows the adjuration of Joseph “Joschka” Fischer, an important German politician, former minister of foreign affairs and famous runner. On the day, this picture was taken, he was member of a small but upcoming party called “Die Grünen” and was going to be environment minister of Hesse. But above all this picture would make him famous for being the “Sneaker Minister” as he was wearing NIKE kicks in the parliament. What obviously was a scandal.
Now on the 12th of April this year he will be 60 years old. And why shouldn’t NIKE congratulate with an ad celebrating the only wordwide “Sneaker Minister” ever?
Sorry Lauren, I know you hate me for all that NIKE appreciation posts.
This entry was written by , posted on März 27, 2008 at 12:56 am, filed under Advertising. Leave a comment or view the discussion at the permalink.
Haven’t done this for a long time. This week it is Wieden+Kennedy New York. Why? Because Michael Jordan is the narrator. And, more important, for the last sentence:
“I will become what I know I am.”
This entry was written by , posted on Februar 21, 2008 at 5:28 pm, filed under Advertising. Leave a comment or view the discussion at the permalink.
I use the tube twice a day. Sometimes more often. That means I sit a lot on benches waiting for it. Consequently that means that I am bored a lot (as long as I don’t have anything to read with me). Bored people, probably one of the last target groups of billboards in underground stations. Anyway they got me and I saw this:
A billboard for (together with Budvar) on of the best beers in the world, Pilsner Urquell. The headline is a mindless link to a fundamental sentence in the German Constitution: Human dignity is inviolable. Well, some agency, that name I don’t know, though it would be a clever thing to change that sentence to:
“The beer’s dignity is inviolable”.
Oh, really? Interesting. But what the hell is this sentence supposed to mean? That the beer is untouchable and I am better off no buying it because that would result in the beer losing it’s dignity? Come on, whatever agency, this is on of the best beers in the world. I really like it. I would buy it. But your poster absolutely ruins the opinion I have about Pilsner Urquell. What do you want to achieve? Well I will tell you. Staropramen is close to outrun Pilsner Urquell when it comes to my favourites now. Because instead of publishing mindless pieces of ads they don’t do any billboards.
One more thing in terms of art direction. Black is not always a safe decision. It’s a boring. Furthermore don’t you find it disturbing that both claim and logo are not aligned to the bottle or at least the headline? Additionally I find it quite interesting what you do with the arrangement of logo and claim, as well. What do you think would be the right proportion and the right alignment of the claim to the logo? I will give a hint. It’s not the one you’ve chosen. Definitely not. It looks rubbish.You’ve definitely violated the dignity of this beer. Shame on you.
This entry was written by , posted on Januar 21, 2008 at 3:56 pm, filed under Advertising. Leave a comment or view the discussion at the permalink.
So. It’s out. The new NIKE+ commercial by Crispin, Porter+Bogusky.
NIKE+ ad by Crispin, Porter+Bogusky
I think it’s utterly shit. But that’s because CP+B has done it. Would GREY be responsible for NIKE maybe everybody would say that it’s good work.
Thank god still Wieden+Kennedy and CP+B are responsible for the majority of NIKE ads and therefore we can judge it as a tad boring. I think Dan Wieden did a commercial with running Neanderthals in the 80s and it’s still known as the worst NIKE commercial Wieden+Kennedy ever did. And now CP+B just add some running people from throughout the centuries? Only to end with a forced punchline and a horrible packshot? Come on. Compared to Wieden’s NIKE+ campaign this is not only one step back but a nice 10k run.
NIKE+ ad by Wieden+Kennedy
Some of you might say I am biased but I’m not (hey I”m not even on a permanent contract). I just love the NIKE brand and it’s core message of “Just do it”. After most NIKE ads I felt the urge to go out and do some sports. This time I just want to switch the channel. No just do it magic left. Sorry.
Nonetheless I know that this is maybe just a false or halting start for Crispin, Porter+Bogusky and I am sure they have brilliant digital and ambient work to adjust this broadcasting mistake. Furthermore I know that their next commercial will be breathtaking. Everything else would be inappropriate for NIKE.
This entry was written by , posted on Dezember 10, 2007 at 9:30 am, filed under Advertising. Leave a comment or view the discussion at the permalink.